resellerassociation.com/difference-between-a-retailer-and-reseller
Resellers and Retailers are businesses that buy merchandise, store and then sell it to earn making a profit. They can operate on the internet or in brick and mortar shops or both. They buy from wholesalers and distributors, and then resell it to businesses, consumers or consumers. Although many types of resellers exist, there are two major types: Private Labeling and Dropshipping. Private labeling is which allows the reseller to rebrand an item from a manufacturer by adding their own logo, name, and packaging. This kind of reselling happens often in the tech industry where a computer maker may offer both their own hardware as well as third-party accessories or software.
Another kind of reselling involves bundling. This is when a seller bundles similar products from different companies to make an attractive package. For example, a reseller might purchase digital cameras, memory cards, and Photoshop Lightroom software from different manufacturers to create an equipment kit that can help new users get started with digital photography.
Retailers typically purchase bulk quantities from distributors or wholesalers, and then sell the products at higher prices to customers. They also sell on marketplaces online, like eBay and Amazon. Retailers offer a variety of added value services, such as customization and technical support. They may add additional fees such as handling and shipping fees. Home Depot, for example, might be more expensive than Walmart because it owns its own store and can handle logistics like storage and delivery.